Fashion, Swimwear and Culture editorials

Serina

10/29/2014

Welcome to LaMode's swim month this is the first shoot of four editorials that I will be posting over November. The swimwear used, will be a commination of new and established brands from here in Australia and around the globe.

To kick it all off the first editorial was shot in Sydney at Redleaf beach, Double Bay. Click on the link for more info. Also here is a link to the 100 best things to do in Australia, don't be shy, go check it out and the many other things you can do.

The team I had was amazing as you will see in the story below. When you are are working on a shoot it's all about the the team it's not just about the photographer or the model.

If the crew on set don't pull there weight and help the photographer, things can fade very quickly. In saying that having a clear concept and idea before shoot day is very important........... many hours of prep go into a shoot even before the first frame. When I was shooting my swim book "Surface to Soul" there were a few times I would arrive on set and have a quick look around and go " Lets shoot there".......but that comes with experience and having a clear vision and photographic style.

The last thing I would also like to mention is just because you have a digital camera that doesn't make you a professional photographer. It takes years of shooting to become good at your art. I think back to the days I use to shoot film, most of the time I would use a medium format camera which would give you 10 frames per roll if you were shooting 120 film. Now a days I hear story's of photographers shooting hundreds of frames till they think they have it. Again it's all about planning and a having a clear concept and vision!!!!

I hope my last comment hasn't stirred up a few pigeons as I know it may do.

Just remember when you go to the beach this summer Bold is Always Better.

Stylist: Jessica Chan
Make-up and Hair: Connie G
Model: Serina@Chadwicks
Assistant: Erin Carroll