Swimwear-Seapia and We The Dreamrs
​Photographer-Geoffrey Chuah
Makeup and Hair-Verity Gershenson
Model-Whitney Anna@Chadwicks and Wilhelmina's LA

The world we live in is changing all the time. It was not that long ago that we use to get all our daily information from the news paper, now it's from our phone. The digital revolution has taken over our lives and is here to stay. We seem to be buying magazines and the daily news paper less and less don't you think?? Ask yourself when was the last time you picked up a hard copy magazine or paper and had a read though it or even bought a copy of your favourite magazine to read??? There is my point, we find it so much easier to look something up on our phones, ipad or computer than buy the hard copy of what we want to read. I use to love buying magazines each month and read them from front to back. Now I find it so much easier to scroll though my Facebook news feed and check out the latest editorial from French Vogue or what ever, my point being is??? Is the publishing industry dying?? or has it just evolved into what we call convenance. I think it is a bit of both, like any business you have to keep changing with the times to keep your business a float and if it means changing how you get your information out to your readership then if digital is the best way of doing it so be it.

Believe it or not I was so anti blog and online magazine when the internet start out. Only because I was old school and use to love love reading hard copy magazines, and not to mention that is where I got my start in the publishing industry. Being published in a proper magazine eg hard copy, was the ultimate buzz and goal. And I think that should be the case for any photographer, and that is seeing your work in a well recognised publication. And that is becoming harder only because the digital revolution is or should I say, has taken over .........UM .......... everything. 

That is the reason why I start LaMode magazine, out of share frustration of not being able to work for the magazines I wanted to work for. So I started my own online publication to feed my creative juices. So here you have it 4 and a half years down the track and I am still shooting and writing for LaMode, by the way I shoot for myself and hold no restrictions to what I shoot and how I write. 
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Bikini by Seapia 

Two piece by Seapia

Bikini by Seapia

Two piece by We The Dreamrs

One Piece by Seapia 

Bikini by Seapia

Bikini by We The Dreamrs

What is Social media? It's a funny question to think about isn't? What started out as a way to keep in touch with friends and family, and find the ones that we have losted. Social media has turned into a multi-billion dollar industry over the last 6 to 7 years. But who's counting right, from Instagram, Facebook,  and Twitter and god knows what else is out there to consider it's self a social media plate form. We use social media every day to express our self's right?  So the point I am making here is that we use what ever social media plate form that we are on, to connect and show people what our life is like or show off, and sometimes it can be a little  superficial  don't you think?

I am Sorry for being so direct and to inform you that not everyones life is what it seems. I am the first person to tell you that my images are retouched but in a way to make them, well look real and attainable. Brands use social media to reach out to new costumers  all the time, it really is a vicious cycle. Brands use influencers to promote there products (sometimes for money, sometimes for free) to reach new costumers who in turn want to spend money to be like the person in the pictures in the brands social media. It is never ending, but hey this what we signed up for isn't it???? But in saying that if you don't like what you see, you can delete or unfollow that person or brand. So yes we still have the power to be able to see what we want, is that right? Or do we??? We still get "notifications to say that such and such has posted. I personal don't mind the social media monster as it keeps me in the loop with who ever I decide to follow or friend, actually it's part of my job to do so, and that's keep in the loop of  who's who of the industry. And it will become more important for me in a few months time, I am keeping tighted lip on that one.  

Till then keep enjoying the Australian Summer.

Swimwear/Lil And Emm
Model/Joanna Eden
MakeUp Artist/Verity
Photographer/Geoffrey Chuah
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I know that this is a bit late. But I thought I would post this editorial as a look back on 2018. More so to give 2019 a run for it's Money. I am posting 2 shots from what I would like to think are my best editorials for LaMode magazine. I will let you be the choice of that.

I am never one to turn down a opportunity to work with some of the top faces in the industry. And when Elyse.M name popped up  on the radar again for this editorial for LaMode I jumped at the chance to work with her Elyse, is with Chadwicks in Australia, Sydney and from the much famed agency in New York, Wihelmina's. I am very lucky to get to work with the models that I do for LaMode, and if you follow my Instagram you will see that I mentioned in one of the blurb's that I ranked her as the top face that I worked with this year. 

Modeling is not just about being a pretty face, not by any means. There are different kinds of models just like there are different kinds of camera's. One model may not work in fashion that much as a fashion model may not work that well in the swimwear industry. But the one thing that all models have in common is that they are in proportion and most are not shorter than 5'8 which is pretty standard if you want to work as a photographic model. I lot of people have asked me, what models are like ......that's when I laugh out really loud and then proceed to say they are like anyone else and are normal or ad-normal in some eyes and have feelings like everyone else. 

So what defines a amazing model? In my opinion it's there face no two ways about it. Not only will they look drop dead amazing in person but they will also photograph even better and not to mention they will be versatile, versatile meaning, that they will be able to pull off any look that the photographer or client will want them to look like. Take for Elyse instance, at certain angels she would look like Carolyn Murphy and then in the next shot she would look like something completely different, but she would still have that aurora about her that will make you go wow. And trust me not all models have that aurora about them.

This online publication is a lot of hard work, but I love every minute of it and would love for you the "readers" to keep coming back to check out what I have in store for you next year. 

Swimwear-Midnight Swim
Photographer-Geoffrey Chuah
Model-Elyse.M
Make-up Artist-Anna

The female form,body .............stop and have a think about that for a minute or two, it comes in all shapes and sizes and not to mention colours. What I am talking about here is that we are all different and not one person or woman is the same. We have to accept who we are and what we stand for. Thats what I love about photographing the female form and I don't mean to say that in a sexist or condescending way. This blurb is continuing on from my last editorial where I was writing about how different we are and how we must accept everyone for who they are and sometimes not for what they stand for. Pretty much accepting your self and others in what is sometimes a very in different world.

We see company's using plus size models to size 8 models that's OK you know why. It's because that company are targeting there demographic. Company's change all the time till they find the right formula, look at Victoria's Secret for example they only use size 8 models, and have said in the past, they tried using size 10 models but it didn't work for them and in turn lost sales. And that brings in the equation of money, yes that what it really boils down to are the models that the brand are using a good fit for there costumers??

So I would like to finish this little blurb of mine by pointing out to you, we do live in a superficial world. I am the first to admit that my images are photoshopped ( I think that is the first time I have said this over in the 4 and a half years of running LaMode magazine )but we also love to live in a world of fantasy don't we? We will open up a fashion magazine or log on to the internet mostly via our phones and look at imagery that will take us into another world for how ever long we decide to day dream and I am a big believer in day dreaming, because without our dreams where would we be?? There wouldn't be any change in our life and you wouldn't have any goals that you wanted to achieve, would we?? .........enjoy "It's All About Change"

Swimwear: Raston Swim 
​Photographer: Geoffrey Chuah
Makup Artist: Anna.T
Model: Elsye.M@Chadwicks 
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I love black and white, no two ways about it. Just as much as I love photography, so for me to flip all the shots that I took of this shoot and turn them into black and white images, was very easy for me to do. In fact if I had a choice I would shoot in black and white must of the time. But in this commercial world most of my clients want to see colour, but who doesn't? So here you go "It's All About The Art"