The Decade that Shaped Us
Photography and Styling by Geoffrey Chuah
Swimwear by Hurley and Rip Curl
Makeup and Hair by Verity.G
Model, Nina Cook@Bella Model Management
The decade that has shaped us.
Where has fashion come from in the last 10 years and where is it going? The last decade we have been on a roller coaster ride for everyone that has worked in the industry, you name it from how we read our publications, to how we buy our clothes to even how we source our information to improve our day to day living.
Everything you can think of has changed in some shape or form, photography included. So, let’s start with photography, it has gone from part film, part digital to full digital very quickly. Why do you ask, well that has a lot to do with the internet and how the digital revolution has come into effect. Our phones or devices which is another way of calling them now have made it so easy for us to capture that image that we are after so much easier back when we use to use point and shot film cameras. The quality is second to none and has improved from the start of the 10’s too right up today, and with the company’s that make the devices, are marketing hard to make their mobile device the one that you want to use to take the photo, it’s hard not to use your phone to snap a photo and post on social media and what not.
For example, I have an iPhone XS Max, and on that you can edit the picture as soon as you take it, everything from cropping to flipping it to black and white to adjusting the brightness and it goes on. But that doesn’t mean that our devices are taking over. Far from it, you can never take away the freedom of shooting an image on a DSLR or Digital Single Reflex Camera. The ability of being able to change the lens, ISO, shutter speeds etc these are some of the wonderful things you can do on a DSLR. Then once you are done, you can drop it into your computer and edited it on there. But that is more for the pro or the person who wants to be able to change the image in detail rather than the consumer who wants to point and shoot and save some memoires of their holiday or trip.
So let’s move on to the publishing industry or the magazine world as I like to call it.
My, my it has changed so much over the last 10 years it will be very interesting to see what it will be like in another 10 years. First off we have less hard copy magazines and more online publications which is what LaMode magazine is. And the rise of the social media star has also had a lot to do with the deflated publishing industry, we get so many people wanting or trying to be what I call the go between of a brand, it’s hard to differ what you think is real and what isn’t real. I mean you look at the social media stars life and think is he or she really living the dream?? A lot of the time it isn’t, most of the time for the social media star, it is post a picture, caption it, tag it and then get on with your day to day stuff. So how has that affected the magazines we use to read? Well I think it is because we have become lazy, we don’t want to carry around something that is heavy and bulky, we would rather keep everything to a minimum. Plus, we can get all our information on our device at a flick of a finger and not have to open up to a certain page to read it. But nothing beats the look and feel of reading a hard copy magazine. So where is the publishing industry heading towards? Well we seem to be getting quarterly publications rather than monthly, coffee book style magazines seem to have become more popular with publishers as it seems to be easier for them to shoot higher qualityontent. And the last thing I would like to mention now is that we are getting more sites where you can download their current issue which allows you to read it later or on the go.
I could write a essay on both of these subjects and still have so much more to say. But I would like to finish on a note that LaMode magazine is being designed for you to download, I am working on a 5th anniversary issue which will be ready in about 2 weeks. There you will be able to read a fashion essay on fashion and how it translates into the magazines we look at and read and a essay on swimwear. Till then enjoy “The Decade That Has Shaped Us”
Bikini by Rip Curl
Two Piece by Hurley
Two Piece by Rip Curl, T-Shirt by Hurley
Crop top, bottoms and sleeveless T, all by Hurley
Jump Suit by Rip Curl
Boy shirt by Rip Curl, Bottoms by Hurley
Two Piece by Hurley
Birds Eye View
Well this was my second trip too the Gold Coast this year which was way back in early November. I love traveling to new places but then again who doesn’t?
Walking around or should I say driving around the Gold Coast, the thing is you really need a car to see everything as public transport isn’t that good.
So why am I returning too the Gold Cost. Firstly it was to do a couple of swim shoots then take in what the Gold Coast has to offer landscapes wise, so I decided to shoot a Culture editorial as well. I was able to take in the purity and beauty of what the Gold Coast has to offer. So after I had shot the two swim shoots, I decided to get into landscape mode and then start traveling from location to location around the Gold Coast, and shoot some eye catching images for this editorial.
When I get into that photographic mode for me it’s about natural light and capturing dramatic and most eye catching images. It is not easy to shoot that sort of stuff when you are on a time limit as I was, but you make the most of what you have got and shoot with your eye so to speak and not to mention have some fun while you are doing it.
In a lot of ways shooting landscapes is like casting a model. You only want to work with the best landscapes that are photogenic and easy to work with, and have the best angels where ever you shoot. Sounds weird doesn’t it but it is true.
The flip side to that is you don’t have to worry about directing the model and shooting lots of images to get the final image that you want. It’s more about seeing the shot first then taking it, then once you have it on your computer it’s up to you to decide on if you should use it or not.
I love shooting land/seascapes as it allows me to lose myself into another world and not worry about getting the shot in a limited time span. It is also a good way to learn photography, as your subject stands still and won’t talk back and it will only move if you want it too. It is also how I learnt photography way back when I first started taking pictures. The time of the day will dictate how your images will look when you have taken them. You learn how too take a light reading and add that to your settings on your camera. So too sum up this little piece, the Gold Coast is a very pretty and natural setting to take pictures it’s how and when you take them that will make or break how your images will be perceived
Form, the Female Form.
Form, what is it? And I am talking about the female body. If it wasn’t for the female form I wouldn’t of written this blurb. As for that matter I don’t think I would of taken my photography as far as I have taken it. I love shooting female fashion and swimwear which was one of the reasons I started this online publication. I also love creating images that are eye catching and thought provoking. Neither of that would of happen without the female form.
So why do we find the female form so intriguing? Even woman love to look at woman, more often than not females are more critical of their own, rather than a bloke. I think socity has this pre-conceived idea with what we like to look at, as previously mentioned in my last editorial the media love to put in front of us what we want to look at rather than what we should be looking at. Having worked in this industry for so long now, I know that we all love to look at a pretty woman rather than Jane average, right?!! Well I will let you answer that one for yourself.
Moving forward with why we love the female form rather than the male one. I think it is that we tend to love to judge everything that is put in front of us, regardless if we like it or not? Right or wrong again I will let you decide yourself. So I think to sum this up in a bow tie, I would love to put this to you, and that is we all have different body shapes and sizes, blokes, chicks, woman, men, girls or boys. We have one body that will change as we get older , and it is up to us to decide what we do with it. Do we stay in shape or do we just go with the flow and let your body change gracefully or do we put the time and effort into maintaining it so our form will be our own legacy forever??
What is beauty? I think everyone has their own idea of what beauty is. I certainly do and I am pretty sure you do as well. Before I go any further I would like to ask you a couple of questions? How do you perceive what beauty is and how does society see it? Two totally different questions when you think about it and here is what I think what beauty is and in a way should be.
What is beauty? Is it a Australian size 8-10 long hair, blue eyes and drop dead gorgeous. Or is it what goes on in the inside of your mind, regardless if you are a female or male. The media portrays the first thought hands down, just about every image that is used in advertising has a pretty decent looking person in it. Why do you ask?? ........because that is what society wants us to see. We don't want to look at a over weight person or someone that is not easy on the eye do we?? ( Or though plus size models have been around for a while now, but I will leave that for another editorial to write about ) We want to look at a beautiful person who has nice feature's and is something that we would all want to inspire be like, and that is physically beautiful.
But in my opinion it is what goes on the inside of your mind is what really makes a person beautiful. Or more to the point how they project there beauty that they have on the inside to the outside that will really make them beautiful. This is how I would like to see the media portray beauty but unfortunately it doesn't.
So I ask you this, the next time you meet what yo may think is a attractive person regardless if it is a male or female, do they project there beauty across to you?
Who's That Girl.
The Morning Glitter
lets talk about, the female body and social media shall we? I am not one to put down a woman's body no matter what shape or size she is but there are a lot of people who do that ....unfortunately a lot of people judge a book by it's cover. Which can be somewhat disturbing considering you should always try and get to know the person first before you make a call. Unfortunately again this happens a lot, especially on social media. Something that I have had a love and hate relationship with personally.
I see it way to often influencers super charging there bodys to make them self look very very unattainable. I always think the idea of a good influencer should be to educate their audience so that they should live a healthy and clean lifestyle no matter what size they are. Yes I know that in the fashion industry we all use size 8 and 10 models and everything gets photoshopped, some images more than others. But that is on a commercial level where the brand is trying to sell their products to there demagrapic. The influencer shouldn't be using lightroom on there phones and smoothing there skin out and making there boobs look bigger etc. I think they should be leaving everything as it is shot to show their true self.
Yes I photoshop my own images some more than others, the reason for that is to make everything look easier on the eye and bringing it to a level of professionalism that the industry is not only renowned for but expects.
So on that note this swim editorial for LaMode, the first of what will be many shoot in Australia in the coming months, namingly in the Gold Coast, Sydney and anywhere else I can travel too, showcasing Australia's amazing swim brands and to die for models.
Makeup Artist-Holly Fraser
LaMode is a global online magazine in a blog style format, or what I would like to call a blogZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with it's editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader with our point of view.