Do you ever think about what you need in your life and what you don't need? Or more to the point, stripping  your life back to the basic necessities. Well I sort of did that about a week ago, by booking a trip to the Gold Coast and getting away from my life in Sydney for what was way not long enough. But in the time I was away, I managed to shoot an editorial for LaMode and take in a different part of Australia, and give myself some time to think about what I need more of in my life and what I don't need and the conclusion I came up with, is that, if you live in a city or rat race as we sometimes like to call it. You definitely need time out and some of us need more time out than others. And for me it made me realise that this is something that I may have to do more often and that is take  trips like this more often and do two things.
A: Re-charge my batteries 
B: Allow myself  to reflect and re-plan what I need to do for the next 3-6 months, thats if things aren't going to plan of course. 

And that is what life is all about right ....planning.

And on that point I was so lucky to work with the ever charming and beautiful Louise Pollard for this shoot. Who would of thought that you can shoot swimwear in the middle of Winter? Well only when you are in the Gold Coast, and only when you have "Winter Fever"

Photographer-Geoffrey Chuah
Model-Louise Pollard

Wow can't believe it's been 5 years since I launched LaMode magazine. It's been a ride and a half not to mention very, very rewarding.

In the sense of seeing this magazine grow and grow. Seeing all the content I have shot and written for LaMode is like watching a baby grow into a child, so cliche. But very very true.

When I first started LaMode, it was a outlet for my creativity to be seen and heard. But now it has turned into more than that. It's has turned into big part of my life, not that photography isn't a massive part of my life. There is not a day that goes by when I don't think about what I am going to shoot for my next LaMode editorial. Is it going to be fashion, swim or a culture story?

I try to shoot editorials that have a voice or say something, and I hope I have done that with the last few editorials that I have worked on for LaMode.

For this editorial, my thought process was to shoot in three different locations, in one day, within the style that I like to shoot with and that is, on location with natural light. And join all of the shots into a eye catching, visual fest for your viewing pleasure. And I would like to think that I have done that. It is not your most conventional fashion story, but hey rules are there to be broken. Not that there are any rules in fashion??? Anyway this editorial is a celebration of LaMode and it's first 5 years. Not to sure if I will be here in 5 years time writing about my 10th anniversary but hey you can die tryin right? 


Photographer and Stylist:Geoffrey Chuah
Make-up And Hair:Verity
Model:Karina@Chadwickmodel

​Nicola Finetti
Juliet Jones 
​Vero Moda
​Mambo
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Dresse by Nicola Finetti

Blazer by Vero Moda, Calf Shirt by Vero Moda

Long Sleeve Dress by Nicola Finetti

The Bianca Jacket by Juliet Jones, Black see through Dress by Nicola Finetti

Purple Rose Dress by Nicola Finetti, Fab Cap by Juliet Jones

Deep Sky Blue Dress by Nicola Finetti

Cap By Flexfit, T-Shirt by Mambo, The Debbie Dress by Juliet Jones

The Jersey Dress by Juliet Jones

Have you ever thought what happens in creating some of the images for LaMode? Well here are some of the BTS videos from our anniversary shoot.

Well the title is a bit of a give away isn't it? I love it when you stubble upon something that has been right under your noise for what has been for like years and you never knew that it was there. I have shot 2 jobs at Watsons bay in the last few years and have never really bothered to explore it properly in a way, to turn it into a culture shoot for LaMode magazine like I have here. A culture shoot for me is about not only showing off the place I am shooting to the reader in a way that is not only interesting, but also in a way that has been shot artistically as well eg black and white and interesting angles. That is what Watsons bay give me when I decided to document it for LaMode.

It's a little bit like a beach side town with a extension to it. The extra walkways and restaurants that you can dine in when you arrive by ferry while enjoying the sunset when you are sitting next to the pier that you just walked over to reach your destination. I really didn't think that Watson bay had that much to offer but it does and wow it doesn't disappoint either when you are capturing the photographs you want to shoot. It is so easy to get to as well, you can catch a ferry from the city or a  bus, both are really fun rides and will let you take in a bit more scenery of Sydney in general.

But that really is enough of my commercial writing ........and more about the images that I have shot here for A Hidden Gem.

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So when I started LaMode magazine I didn't think the publishing industry would be where it is today. And that is less print magazines and more online publications, but in a lot of ways that shouldn't really surprise anyone that works in the industry. I am talking about the publishing industry in general not fashion and or woman's magazines. So why did this happen ? More to the point how did this happen. One word can describe that and that word is "Online" and we all know what that means don't we. It is so much easier to access your articles that you may want to read online or images that you may want to check out via your favourite social app all done with a touch of a button.

Yes that's right the internet has changed the way we live our lives and in some ways it has destroyed them. I have never been a big fan of looking at a tiny little screen too read a article or look at a photographic editorial that may have catched my eye and want to have a better look at, once I have clicked on the link. BUT that is how most of us now live our lives, and I can't see it changing anytime soon??? I still love picking up a magazine every now and then and having a flick through, and I have to admit that I haven't bought a magazine in what would seem a very long time. I think that has a lot to do with me wanting to create my own images and not be influenced by any other photographer. But I do look for inspiration when ever I travel or go about my day to day business.
Just out of interest I love watching interviews on youtube from photographer who's work I admire such as David Lachapelle and Glen Luchford. As your work should be a ever changing landscape, just like the world we live in.

             

Photographer and Stylist-Geoffrey Chuah
Makeup artist-Verity
Model-Jenna.G @Chadwicks and @Elite
Clothes by Only Denim and Vero Moda 

Long Sleeve V neck Shirt by Vero Moda, Shorts by Only Denim

Short Sleeve button up shirt & Denim Dresses by Only Denim, Shoes models own

Wrap Dress by Vero Moda Denim Jacket by Only Denim

Waist Coat Dress by Vero Moda

T-shirt by Only Denim, Jump Suite by Vero Moda

A lot fo you may wonder what we get up to when we are shooting our editorials for LaMode, well this is what it looks like when we create the magic.