So when I started LaMode magazine I didn't think the publishing industry would be where it is today. And that is less print magazines and more online publications, but in a lot of ways that shouldn't really surprise anyone that works in the industry. I am talking about the publishing industry in general not fashion and or woman's magazines. So why did this happen ? More to the point how did this happen. One word can describe that and that word is "Online" and we all know what that means don't we. It is so much easier to access your articles that you may want to read online or images that you may want to check out via your favourite social app all done with a touch of a button.
Yes that's right the internet has changed the way we live our lives and in some ways it has destroyed them. I have never been a big fan of looking at a tiny little screen too read a article or look at a photographic editorial that may have catched my eye and want to have a better look at, once I have clicked on the link. BUT that is how most of us now live our lives, and I can't see it changing anytime soon??? I still love picking up a magazine every now and then and having a flick through, and I have to admit that I haven't bought a magazine in what would seem a very long time. I think that has a lot to do with me wanting to create my own images and not be influenced by any other photographer. But I do look for inspiration when ever I travel or go about my day to day business.
Just out of interest I love watching interviews on youtube from photographer who's work I admire such as David Lachapelle and Glen Luchford. As your work should be a ever changing landscape, just like the world we live in.
Photographer and Stylist-Geoffrey Chuah
Model-Jenna.G @Chadwicks and @Elite
Clothes by Only Denim and Vero Moda
You With the Attitude
Long Sleeve V neck Shirt by Vero Moda, Shorts by Only Denim
Short Sleeve button up shirt & Denim Dresses by Only Denim, Shoes models own
Wrap Dress by Vero Moda Denim Jacket by Only Denim
Waist Coat Dress by Vero Moda
T-shirt by Only Denim, Jump Suite by Vero Moda
A lot fo you may wonder what we get up to when we are shooting our editorials for LaMode, well this is what it looks like when we create the magic.
LaMode is a global online magazine in a blog-style format, or what I would like to call a onlineZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with its editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader with our point of view.