What is beauty? I think everyone has their own idea of what beauty is. I know I certainly do and I am pretty sure you do as well. Before I go any further I would like to ask you a couple of questions? How do you perceive what beauty is and how does society see it? Two totally different questions when you think about it and here is what I think what beauty is and in a way should be.
What is beauty? is it a Australian size 8-10 long hair, blue eyes and drop dead gorgeous or is it what goes on in the inside of your mind, regardless of if you are a female or male. The media portrays the first hands down, just about every image that is advertising something has a pretty decent looking person in it. Why do you ask?? ........because that is what society wants us to see. We don't want to look at a over weight person or someone that is not easy on the eye do we?? ( Or though plus size models have been around for a while now, but I willleave that for another blurb ) We want to look at a beautiful person who has nice feature's and is something that we would all want to be like and that is physically beautiful. But it is what goes on the inside of your mind is what really makes a person beautifully. More to the point how they project there beauty that they have on the inside to the outside that will really make them beautiful. This is how I would like to see the media portray beauty but unfortunately it doesn't.
So I ask you this, the next time you meet an attractive person regardless if it is a male or female, do they project there beauty across to you?
Who's That Girl.
The Morning Glitter
lets talk about, the female body and social media shall we? I am not one to put down a woman's body no matter what shape or size she is but there are a lot of people who do that ....unfortunately a lot of people judge a book by it's cover. Which can be somewhat disturbing considering you should always try and get to know the person first before you make a call. Unfortunately again this happens a lot, especially on social media. Something that I have had a love and hate relationship with personally.
I see it way to often influencers super charging there bodys to make them self look very very unattainable. I always think the idea of a good influencer should be to educate their audience so that they should live a healthy and clean lifestyle no matter what size they are. Yes I know that in the fashion industry we all use size 8 and 10 models and everything gets photoshopped, some images more than others. But that is on a commercial level where the brand is trying to sell their products to there demagrapic. The influencer shouldn't be using lightroom on there phones and smoothing there skin out and making there boobs look bigger etc. I think they should be leaving everything as it is shot to show their true self.
Yes I photoshop my own images some more than others, the reason for that is to make everything look easier on the eye and bringing it to a level of professionalism that the industry is not only renowned for but expects.
So on that note this swim editorial for LaMode, the first of what will be many shoot in Australia in the coming months, namingly in the Gold Coast, Sydney and anywhere else I can travel too, showcasing Australia's amazing swim brands and to die for models.
Makeup Artist-Holly Fraser
Do you ever think about what you need in your life and what you don't need? Or more to the point, stripping your life back to the basic necessities. Well I sort of did that about a week ago, by booking a trip to the Gold Coast and getting away from my life in Sydney for what was way not long enough. But in the time I was away, I managed to shoot an editorial for LaMode and take in a different part of Australia, and give myself some time to think about what I need more of in my life and what I don't need and the conclusion I came up with, is that, if you live in a city or rat race as we sometimes like to call it. You definitely need time out and some of us need more time out than others. And for me it made me realise that this is something that I may have to do more often and that is take trips like this more often and do two things.
A: Re-charge my batteries
B: Allow myself to reflect and re-plan what I need to do for the next 3-6 months, thats if things aren't going to plan of course.
And that is what life is all about right ....planning.
And on that point I was so lucky to work with the ever charming and beautiful Louise Pollard for this shoot. Who would of thought that you can shoot swimwear in the middle of Winter? Well only when you are in the Gold Coast, and only when you have "Winter Fever"
Swimwear-Seapia and We The Dreamrs
Makeup and Hair-Verity Gershenson
Model-Whitney Anna@Chadwicks and Wilhelmina's LA
The world we live in is changing all the time. It was not that long ago that we use to get all our daily information from the news paper, now it's from our phone. The digital revolution has taken over our lives and is here to stay. We seem to be buying magazines and the daily news paper less and less don't you think?? Ask yourself when was the last time you picked up a hard copy magazine or paper and had a read though it or even bought a copy of your favourite magazine to read??? There is my point, we find it so much easier to look something up on our phones, ipad or computer than buy the hard copy of what we want to read. I use to love buying magazines each month and read them from front to back. Now I find it so much easier to scroll though my Facebook news feed and check out the latest editorial from French Vogue or what ever, my point being is??? Is the publishing industry dying?? or has it just evolved into what we call convenance. I think it is a bit of both, like any business you have to keep changing with the times to keep your business a float and if it means changing how you get your information out to your readership then if digital is the best way of doing it so be it.
Believe it or not I was so anti blog and online magazine when the internet start out. Only because I was old school and use to love love reading hard copy magazines, and not to mention that is where I got my start in the publishing industry. Being published in a proper magazine eg hard copy, was the ultimate buzz and goal. And I think that should be the case for any photographer, and that is seeing your work in a well recognised publication. And that is becoming harder only because the digital revolution is or should I say, has taken over .........UM .......... everything.
That is the reason why I start LaMode magazine, out of share frustration of not being able to work for the magazines I wanted to work for. So I started my own online publication to feed my creative juices. So here you have it 4 and a half years down the track and I am still shooting and writing for LaMode, by the way I shoot for myself and hold no restrictions to what I shoot and how I write.
Bikini by Seapia
Two piece by Seapia
Bikini by Seapia
Two piece by We The Dreamrs
One Piece by Seapia
Bikini by Seapia
Bikini by We The Dreamrs
What is Social media? It's a funny question to think about isn't? What started out as a way to keep in touch with friends and family, and find the ones that we have losted. Social media has turned into a multi-billion dollar industry over the last 6 to 7 years. But who's counting right, from Instagram, Facebook, and Twitter and god knows what else is out there to consider it's self a social media plate form. We use social media every day to express our self's right? So the point I am making here is that we use what ever social media plate form that we are on, to connect and show people what our life is like or show off, and sometimes it can be a little superficial don't you think?
I am Sorry for being so direct and to inform you that not everyones life is what it seems. I am the first person to tell you that my images are retouched but in a way to make them, well look real and attainable. Brands use social media to reach out to new costumers all the time, it really is a vicious cycle. Brands use influencers to promote there products (sometimes for money, sometimes for free) to reach new costumers who in turn want to spend money to be like the person in the pictures in the brands social media. It is never ending, but hey this what we signed up for isn't it???? But in saying that if you don't like what you see, you can delete or unfollow that person or brand. So yes we still have the power to be able to see what we want, is that right? Or do we??? We still get "notifications to say that such and such has posted. I personal don't mind the social media monster as it keeps me in the loop with who ever I decide to follow or friend, actually it's part of my job to do so, and that's keep in the loop of who's who of the industry. And it will become more important for me in a few months time, I am keeping tighted lip on that one.
Till then keep enjoying the Australian Summer.
Swimwear/Lil And Emm
To Burnt to be Lit
LaMode is a global online magazine in a blog style format, or what I would like to call a blogZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with it's editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader with our point of view.