Swimwear-Seapia and We The Dreamrs
Makeup and Hair-Verity Gershenson
Model-Whitney Anna@Chadwicks and Wilhelmina's LA
The world we live in is changing all the time. It was not that long ago that we use to get all our daily information from the news paper, now it's from our phone. The digital revolution has taken over our lives and is here to stay. We seem to be buying magazines and the daily news paper less and less don't you think?? Ask yourself when was the last time you picked up a hard copy magazine or paper and had a read though it or even bought a copy of your favourite magazine to read??? There is my point, we find it so much easier to look something up on our phones, ipad or computer than buy the hard copy of what we want to read. I use to love buying magazines each month and read them from front to back. Now I find it so much easier to scroll though my Facebook news feed and check out the latest editorial from French Vogue or what ever, my point being is??? Is the publishing industry dying?? or has it just evolved into what we call convenance. I think it is a bit of both, like any business you have to keep changing with the times to keep your business a float and if it means changing how you get your information out to your readership then if digital is the best way of doing it so be it.
Believe it or not I was so anti blog and online magazine when the internet start out. Only because I was old school and use to love love reading hard copy magazines, and not to mention that is where I got my start in the publishing industry. Being published in a proper magazine eg hard copy, was the ultimate buzz and goal. And I think that should be the case for any photographer, and that is seeing your work in a well recognised publication. And that is becoming harder only because the digital revolution is or should I say, has taken over .........UM .......... everything.
That is the reason why I start LaMode magazine, out of share frustration of not being able to work for the magazines I wanted to work for. So I started my own online publication to feed my creative juices. So here you have it 4 and a half years down the track and I am still shooting and writing for LaMode, by the way I shoot for myself and hold no restrictions to what I shoot and how I write.
Bikini by Seapia
Two piece by Seapia
Bikini by Seapia
Two piece by We The Dreamrs
One Piece by Seapia
Bikini by Seapia
Bikini by We The Dreamrs
What is Social media? It's a funny question to think about isn't? What started out as a way to keep in touch with friends and family, and find the ones that we have losted. Social media has turned into a multi-billion dollar industry over the last 6 to 7 years. But who's counting right, from Instagram, Facebook, and Twitter and god knows what else is out there to consider it's self a social media plate form. We use social media every day to express our self's right? So the point I am making here is that we use what ever social media plate form that we are on, to connect and show people what our life is like or show off, and sometimes it can be a little superficial don't you think?
I am Sorry for being so direct and to inform you that not everyones life is what it seems. I am the first person to tell you that my images are retouched but in a way to make them, well look real and attainable. Brands use social media to reach out to new costumers all the time, it really is a vicious cycle. Brands use influencers to promote there products (sometimes for money, sometimes for free) to reach new costumers who in turn want to spend money to be like the person in the pictures in the brands social media. It is never ending, but hey this what we signed up for isn't it???? But in saying that if you don't like what you see, you can delete or unfollow that person or brand. So yes we still have the power to be able to see what we want, is that right? Or do we??? We still get "notifications to say that such and such has posted. I personal don't mind the social media monster as it keeps me in the loop with who ever I decide to follow or friend, actually it's part of my job to do so, and that's keep in the loop of who's who of the industry. And it will become more important for me in a few months time, I am keeping tighted lip on that one.
Till then keep enjoying the Australian Summer.
Swimwear/Lil And Emm
To Burnt to be Lit
It's all about change
The female form,body .............stop and have a think about that for a minute or two, it comes in all shapes and sizes and not to mention colours. What I am talking about here is that we are all different and not one person or woman is the same. We have to accept who we are and what we stand for. Thats what I love about photographing the female form and I don't mean to say that in a sexist or condescending way. This blurb is continuing on from my last editorial where I was writing about how different we are and how we must accept everyone for who they are and sometimes not for what they stand for. Pretty much accepting your self and others in what is sometimes a very in different world.
We see company's using plus size models to size 8 models that's OK you know why. It's because that company are targeting there demographic. Company's change all the time till they find the right formula, look at Victoria's Secret for example they only use size 8 models, and have said in the past, they tried using size 10 models but it didn't work for them and in turn lost sales. And that brings in the equation of money, yes that what it really boils down to are the models that the brand are using a good fit for there costumers??
So I would like to finish this little blurb of mine by pointing out to you, we do live in a superficial world. I am the first to admit that my images are photoshopped ( I think that is the first time I have said this over in the 4 and a half years of running LaMode magazine )but we also love to live in a world of fantasy don't we? We will open up a fashion magazine or log on to the internet mostly via our phones and look at imagery that will take us into another world for how ever long we decide to day dream and I am a big believer in day dreaming, because without our dreams where would we be?? There wouldn't be any change in our life and you wouldn't have any goals that you wanted to achieve, would we?? .........enjoy "It's All About Change"
Swimwear: Raston Swim
Photographer: Geoffrey Chuah
Makup Artist: Anna.T
It's All About the Art
I love black and white, no two ways about it. Just as much as I love photography, so for me to flip all the shots that I took of this shoot and turn them into black and white images, was very easy for me to do. In fact if I had a choice I would shoot in black and white must of the time. But in this commercial world most of my clients want to see colour, but who doesn't? So here you go "It's All About The Art"
Welcome back to LaMode Magazine. I know that I have been a little dormant of late, but I can say that I am back and here to stay. I have been busy shooting editorials for LaMode Magazine and you will see them in the coming weeks leading up to Chrismas.
If you live in Australia you will notice that the weather is warming up big time which means, good times at the beach. Here is my spin on good times at the beach, not only is being at the beach about being no holds barred, but being comfortable within your own skin and not caring about what other people think of you Right!!! So when I am casting models for shoots for LaMode magazine, that is what I am looking for, a model that is a little bit different not just a pretty girl. That someone who will stand out from the crown and get noticed, that is what I am looking for. I have to admit I don't always get the model that I want, but I would like to think that I come close. Not everyone tans well and not everyone is a size 8-10 with a killer body that is why I work with models who have unique features.
I worked with Giovanna from Bella Management for this editorial, she has curves and a x-factor that is second to none. Not to mention she is great to work with which always makes my job easier over the course of the shoot, which by the way was very quick. You see planning is the key and knowing what you want, rather than shoot and shoot and shoot and end up with 1000's of images that I won't use and won't look at is not only wasting my own time but everyone else's.
So the next time you are at the beach don't just make a impression make a Splash!!!!
Photographer: Geoffrey Chuah
Model: Giovanna@Bella Management
Make-up: Anna Timofeeva
LaMode is a global online magazine in a blog style format, or what I would like to call a blogZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with it's editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader with our point of view.
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