Where Poetry meets Fashion
Well with Covid-19 not going away anytime soon, we have to look at where certain industries are at the moment.A lot of the population are still working from home, some of them are slowly going back to work in the office or wherever your place of work may be. But one thing is for sure is that the fashion industry has changed, and as long as the virus is around, the way we shop for clothes is never going to be the same for the unforeseeable future.
What we wear is something of high value to what we spend our money on. So, are we going to spend more money on clothes that are going to feel and look comfortable oppose to an item or items that are more or less going to be out of dated in a few months because we are going out less? I think it could be a combination of the two. We all want value for money, even before Covid hit, so shopping for essential items is not only going to make our eye candy a reality but I think it could be more of trying to catch the bargins that are floating around on the internet as well as in store. But that doesn’t mean that consumer buying won’t jump back up. The new financial year is fast approaching and with that is always a little bonus. I think most brands are going to drop their prices a tad to allow us to spend more, and therefore increase their revenue. I think either way, we will and can find something that we love and want enough to spend our hard earned dollars on.
But putting all that aside, shooting this very special editorial for LaMode was fun. I hope you also enjoy the photographic essay of Anna Clair from Chadwicks models
Photography and Styling by Geoffrey Chuah
MakeUp and Hair by Angie Sher
Anna Clair@Chadwick Models
Rhiannon Dress by Arnhem
Beatnix Skirt and Love Love Love long sleeve T-shirt by Daisy Says
Chequered Jump Suit and Take Me Home Jacket by Daisy Says
Wild Thing Dress and Here We Go Again Jacket by Daisy Says
Fleetwood dress and Abby Jacket by Arnhem
The Wood Anniversary
Wow can't believe it's been 5 years since I launched LaMode magazine. It's been a ride and a half not to mention very, very rewarding.
In the sense of seeing this magazine grow and grow. Seeing all the content I have shot and written for LaMode is like watching a baby grow into a child, so cliche. But very very true.
When I first started LaMode, it was a outlet for my creativity to be seen and heard. But now it has turned into more than that. It's has turned into big part of my life, not that photography isn't a massive part of my life. There is not a day that goes by when I don't think about what I am going to shoot for my next LaMode editorial. Is it going to be fashion, swim or a culture story?
I try to shoot editorials that have a voice or say something, and I hope I have done that with the last few editorials that I have worked on for LaMode.
For this editorial, my thought process was to shoot in three different locations, in one day, within the style that I like to shoot with and that is, on location with natural light. And join all of the shots into a eye catching, visual fest for your viewing pleasure. And I would like to think that I have done that. It is not your most conventional fashion story, but hey rules are there to be broken. Not that there are any rules in fashion??? Anyway this editorial is a celebration of LaMode and it's first 5 years. Not to sure if I will be here in 5 years time writing about my 10th anniversary but hey you can die tryin right?
Photographer and Stylist:Geoffrey Chuah
Make-up And Hair:Verity
Dresse by Nicola Finetti
Blazer by Vero Moda, Calf Shirt by Vero Moda
Long Sleeve Dress by Nicola Finetti
The Bianca Jacket by Juliet Jones, Black see through Dress by Nicola Finetti
Purple Rose Dress by Nicola Finetti, Fab Cap by Juliet Jones
Deep Sky Blue Dress by Nicola Finetti
Cap By Flexfit, T-Shirt by Mambo, The Debbie Dress by Juliet Jones
The Jersey Dress by Juliet Jones
Have you ever thought what happens in creating some of the images for LaMode? Well here are some of the BTS videos from our anniversary shoot.
So when I started LaMode magazine I didn't think the publishing industry would be where it is today. And that is less print magazines and more online publications, but in a lot of ways that shouldn't really surprise anyone that works in the industry. I am talking about the publishing industry in general not fashion and or woman's magazines. So why did this happen ? More to the point how did this happen. One word can describe that and that word is "Online" and we all know what that means don't we. It is so much easier to access your articles that you may want to read online or images that you may want to check out via your favourite social app all done with a touch of a button.
Yes that's right the internet has changed the way we live our lives and in some ways it has destroyed them. I have never been a big fan of looking at a tiny little screen too read a article or look at a photographic editorial that may have catched my eye and want to have a better look at, once I have clicked on the link. BUT that is how most of us now live our lives, and I can't see it changing anytime soon??? I still love picking up a magazine every now and then and having a flick through, and I have to admit that I haven't bought a magazine in what would seem a very long time. I think that has a lot to do with me wanting to create my own images and not be influenced by any other photographer. But I do look for inspiration when ever I travel or go about my day to day business.
Just out of interest I love watching interviews on youtube from photographer who's work I admire such as David Lachapelle and Glen Luchford. As your work should be a ever changing landscape, just like the world we live in.
Photographer and Stylist-Geoffrey Chuah
Model-Jenna.G @Chadwicks and @Elite
Clothes by Only Denim and Vero Moda
You With the Attitude
Long Sleeve V neck Shirt by Vero Moda, Shorts by Only Denim
Short Sleeve button up shirt & Denim Dresses by Only Denim, Shoes models own
Wrap Dress by Vero Moda Denim Jacket by Only Denim
Waist Coat Dress by Vero Moda
T-shirt by Only Denim, Jump Suite by Vero Moda
A lot fo you may wonder what we get up to when we are shooting our editorials for LaMode, well this is what it looks like when we create the magic.
I think it's time for me to start writing about my photography again rather than rant on about social media and how it effects you me and everyone else.
So, my new editorial "Beach Glam" was a very special shoot for me in the the sense that, I got to shoot fashion on a beach and get the clothes wet. That only really happens when you get to shoot editorials for Elle, Vogue or a big commercial magazine.
The team was amazing, Suzie who styled the shoot and designed the clothes was wonderful to work with, her ideas came out when they needed too and the gorgeous Laura R from Chadwicks was so easy to direct. Verity who was our amazing makeup artist was so on point with everything she touched it really rounded off great team for this editorial.
So I think it is time to touch on my inspiration for this editorial for LaMode Magazine. Where do I find it? well it use to be from other fashion magazines. Yes I used to buy them each month back in the day when most magazines didn't really have there websites up and running or should I say when the internet wasn't as big as it is today. What did I look for when I picked up a magazine? not really the clothes or the makeup, but the composition and the light was one of the first things I looked at then it was the hair,YES the hair. I am a big believer that the hair can make or break a image in the editorial it's self. Back when I first started out shooting, I always used to get a hair stylist in for the shoot. You could say I was a frustrated hair stylist, if the hair wasn't looking good then I wouldn't shoot. Now a days I prefer to keep the hair, simple e.g the wet hair look that you see in most of my shoots. Or I will glam it up a bit and give it some body and make it sort of big with some texture to it. As for inspo for a lot of my shoots when I first started out, for me it was about the GLAM yep glam to me will never die. Who doesn't want to look glamorous when they leave the house or go out. I think every lady does? .......So I decide to shoot on the beach because it as made the overall feel of the shoot look different, if I was to shoot on the street or on a indoor location of some kind, I don't think it would look as good or have a point of difference . It is basically a point of difference, that will make your shoots stand out from the crown.
So on that note the next time you want to step out that door and look different, try something new that will make you stand out form the crown. Like Beach Glam.
Make-Up and Hair Artist-Verity
Model-Laura R @Chadwicks
When it gets Personal
Making it big in the fashion industry as a model doesn't mean that everyone is seeing your picture all over bill boards and magazines. What it really means is that you are in demand in more ways than one or two or even three. I know and have worked with a number of models that have guided there own career to a point to where they can't go any further and then need a agent. Most of the time it is when they need a agent to help them score a overseas agent so they can work and travel.
Modeling isn't always what it seems, it is not all glamour and amazing pictures. It is a lot of hard work. First of all it's castings, and that means a lot of walking and traveling from one end of the city to the other. Sometimes in the middle of summer and add on top of that the waiting times that are required when they turn up. It can sometimes turn into a cattle call so to speak. But on the upside of modeling, they get to travel for jobs to some of the most amazing locations and get to work with some very talented photographers, stylist and makeup artist. All of which the client is paying for :)
So this leads me on to write about working with the same talent again and again on commercial jobs and editorials. It makes things so much easier when you have worked with the model or models before, I say this because it is about the model projecting herself in front of the camera to help make the images look engaging and dynamic. And not to mention the model trusting the photographer to help make them look drop dead amazing.
I personally love working with the same models when I can, and this shoot for LaMode magazine was no exception. I have known and worked with Valentina for 4 years not only on editorials, but also on commercial jobs, and that in it's self makes things so much more easier and fun when you know and love the people you work with. I also hope that the images below depict that, in a way that they are engaging and dynamic.
Photographer: Geoffrey Chuah@www.gcphotography.net
LaMode is a global online magazine in a blog-style format, or what I would like to call a onlineZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with its editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader with our point of view.