Moving PicturesMoving pictures, how do you define a still from a short video? Well I can tell you the difference and that is the narrative. A well edited video will tell you a story but a still will tell you a story but in a way that will enlighten emotions and the way you will see that objectifies how you see that subject. I hope that makes sense as a lot of art doesn’t. On a side note Spring has announced its self with some pretty amazing weather here in Sydney, but that doesn’t mean it will stop there. Yes we all know what that means? Swim season. Enjoy the “Are you to Social” video Photographer and Videographer: Geoffrey Chuah Makeup Artist: Charlotte Ravet Model: Lea Brands J.Crew ToLu San Beast SamBag Are You To SocialIs being famous on social media actually being famous?? How is that for food for thought, I would to think that being famous is actually something that you are well known for, like being a well know actor, musician or a sports person to name just a few. You would think that there is a bit more skill in gaining 100,000 followers or more not just by being cute or being a model that wears a bikini every time that they post on Instagram or Facebook. I also may add that there isn’t too much skill in bouncing around a room flashing different parts of your body to the world and gaining a big following that way. Being famous to me and I think to a lot of other people is having a skill that you can engage with to the public. I have met a few famous people in the music industry, and can I say that we can leave it at that, maybe it was me having a huge expectation of that musician or it may have just been the moment? I think it was the moment when I was thinking that when you are famous for something and you go to meet that person, you get different thoughts running around in your head hoping that they will be this cool person when really they are just like you and me. They have feelings, emotions just like everyone else and you may have caught them on an off day. Which to me makes them human, as if they weren’t anyway but to think that they are some super-human is something we should not be thinking at all. So why does social media make out that influencers who have a huge following seem like they are so untouchable? Well my answer to that is money. Plain and simple, you pay someone to promote your product and if you can get your return on investment then they have done their job and turned them self into a famous person. So the next time you see a Instagram profile with a 100,00 plus following, ask yourself this? Are they there for the money or are they there to be famous for being famous?? More to come. Photographer&Stylist-Geoffrey Chuah Make-up Artist-Charlotte Ravet Model-Lea Brands J.Crew ToLu San Beast SamBag  Dress by J.CREW, Shoes by SAM BAG, Khaki Silken Banddolier hip bag by SANDS BEAST    Kaftan by TOLU, Shoes by SAM BAG, Khaki Python Lobby Cross Body Bag by SANS BEAST   Mint Jacket by J.CREW, Gold Chain by SHOWPO   White Dress by J.CREW, Khaki Python Lobby Cross Body Bag by SANS BEAST, Shoes models own    Jump Suit from J.CREW, Earring and Shoes are models own
From Painting to CinematicIn all honesty, it wasn't that long ago that we used to gather information from mediums besides our phones. We’d spend a lot more time reading books, devouring print magazines and carefully scanning newspapers for stories. These forms of media would not only stimulate our brains but also teach us a thing or two about society as we know it. And this was obviously before our phones took over our lives. And as we walk down a busy street during any time of the day, it’s a level 5 mission to count how many people have their eyes glued to their phones. If you are able to have a quick peek at what they’re so deeply infatuated with, it is usually mindless scrolling of random content. This is one of the many clear examples of how video content has become a popular part of our social media experiences. You may also find that a lot of the most successful and well-known brands are using engaging video. If a video is edited properly, you can easily receive more likes and views than a photo. There’s no doubt we resonate with video – especially when it authentically tells a story that we can appreciate while we are traveling to work, waiting for someone, or just simply bored at home. But what makes a good video, regardless of the subject? The answer is the strength of its narrative. It doesn’t matter how long the video is, viewers should be able to draw some kind of emotion from it. So, on that note, please take the time and enjoy my first of what will be many videos for LaMode magazine. The short video is what the editorial should be like in motion, it moves effortlessly from shot to shot. Before it’s striking conclusion The second video is an editorial job for an Australian magazine called bubble. working alongside Beeb Designs. This edit of the behind-the-scenes footage shares the story of the jewellery brand and expresses it’s playful tone through short and simple video. Photographer and Videographer-Geoffrey Chuah Stylist-Geoffrey Chuah Makeup Artist-Jaque Dicondio Model-Sophie Barrah, Instagram Bubble Magazine
Director/producer: @claudia_siron Photgrapher: @photography_by_geoffreychuah Hair & makeup: @jaquedicondio Brand: @beebdesigns Designer: @izzy_ess Model: @erinclarkee Production assistant: @hey_its_me_sp101 From Day to NightThe side effects of Covid-19 for the media industry is something that no one would of dreamed of, but at the same time it sort of had it coming for a while. With the digital landscape as it is, we look at our phones/devices more than we would read a magazine which is one of the reasons why the age of the printed magazine is dying. Bauer media which was bought out by Mercury Capital for around a cool 50 million, then dumped 8 publications ……. Harpers Bazar, Elle, Woman’s Health were to name a few. They said that they would place the jobs back into the company but there was no word on when and where that would happen. It was sad news in an industry that really needs an injection of public interest to boast it back into the limelight which will in turn hopefully get Mercury to reopen these magazines, even if it is in digital form, when the economic landscape is better. That is the best that we can hope for?? Moving on to something that is a lot more up lifting than what I just wrote about, and that is that LaMode magazine will now have new section were we will show-case fashion and swim videos that have been shot for LaMode on the day when we shoot our editorials. The videos will also be include in Culture story’s as well. All very exciting and something to look forward to, as many people don’t really like reading the captions or in this case the blurb. Which is the reason for the introduction of LaMode Motion. I hope you enjoy the editorial “From Day to Night” featuring the stunning Sophie Barrah, watch how she moves from shot to shot before she runs off to her night out. Photographer and Stylist: Geoffrey Chuah Makeup and Hair: Jaque Di Condio Model:Sophie Barrah@BellaManagement, Instagram Brands Nicola Finetti J.Crew Brixton  Denim Jacket & Brown dress by Brixton
Tiger leaf Dress by J.Crew, necklace & bracelets stylist own  White jacket, White Top and Pink Trousers by Nicola Finetti  White Jacket by Nicola Finetti, earring stylist own     White Dress by Nicola Finetti
White Dress by Nicola Finetti
Gold spotted Dress By Nicola Finetti, Sun glasses and Bracelets, stylist own |
CategoriesWelcomeLaMode is a global online magazine in a blog-style format, or what I would like to call a onlineZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with its editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader from our point of view. 
The Second Coming is a coffee book style version of LaMode Magazine. Available for you to download
Here it is LaMode's 5th anniversary issue, free for you to download and read.
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August 2022
To Purchase "Surface to Soul" click on the cover
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