From Painting to Cinematic
In all honesty, it wasn't that long ago that we used to gather information from mediums besides our phones. We’d spend a lot more time reading books, devouring print magazines and carefully scanning newspapers for stories. These forms of media would not only stimulate our brains but also teach us a thing or two about society as we know it. And this was obviously before our phones took over our lives.
And as we walk down a busy street during any time of the day, it’s a level 5 mission to count how many people have their eyes glued to their phones. If you are able to have a quick peek at what they’re so deeply infatuated with, it is usually mindless scrolling of random content. This is one of the many clear examples of how video content has become a popular part of our social media experiences.
You may also find that a lot of the most successful and well-known brands are using engaging video. If a video is edited properly, you can easily receive more likes and views than a photo. There’s no doubt we resonate with video – especially when it authentically tells a story that we can appreciate while we are traveling to work, waiting for someone, or just simply bored at home.
But what makes a good video, regardless of the subject? The answer is the strength of its narrative. It doesn’t matter how long the video is, viewers should be able to draw some kind of emotion from it.
So, on that note, please take the time and enjoy my first of what will be many videos for LaMode magazine. The short video is what the editorial should be like in motion, it moves effortlessly from shot to shot. Before it’s striking conclusion
The second video is an editorial job for an Australian magazine called bubble. working alongside Beeb Designs. This edit of the behind-the-scenes footage shares the story of the jewellery brand and expresses it’s playful tone through short and simple video.
Photographer and Videographer-Geoffrey Chuah
Makeup Artist-Jaque Dicondio
Model-Sophie Barrah, Instagram
From Day to Night
The side effects of Covid-19 for the media industry is something that no one would of dreamed of, but at the same time it sort of had it coming for a while. With the digital landscape as it is, we look at our phones/devices more than we would read a magazine which is one of the reasons why the age of the printed magazine is dying.
Bauer media which was bought out by Mercury Capital for around a cool 50 million, then dumped 8 publications ……. Harpers Bazar, Elle, Woman’s Health were to name a few. They said that they would place the jobs back into the company but there was no word on when and where that would happen. It was sad news in an industry that really needs an injection of public interest to boast it back into the limelight which will in turn hopefully get Mercury to reopen these magazines, even if it is in digital form, when the economic landscape is better. That is the best that we can hope for??
Moving on to something that is a lot more up lifting than what I just wrote about, and that is that LaMode magazine will now have new section were we will show-case fashion and swim videos that have been shot for LaMode on the day when we shoot our editorials. The videos will also be include in Culture story’s as well. All very exciting and something to look forward to, as many people don’t really like reading the captions or in this case the blurb. Which is the reason for the introduction of LaMode Motion.
I hope you enjoy the editorial “From Day to Night” featuring the stunning Sophie Barrah, watch how she moves from shot to shot before she runs off to her night out.
Photographer and Stylist: Geoffrey Chuah
Makeup and Hair: Jaque Di Condio
Model:Sophie Barrah@BellaManagement, Instagram
Denim Jacket & Brown dress by Brixton
Tiger leaf Dress by J.Crew, necklace & bracelets stylist own
White jacket, White Top and Pink Trousers by Nicola Finetti
White Jacket by Nicola Finetti, earring stylist own
White Dress by Nicola Finetti
White Dress by Nicola Finetti
Gold spotted Dress By Nicola Finetti, Sun glasses and Bracelets, stylist own
Where Poetry meets Fashion
Well with Covid-19 not going away anytime soon, we have to look at where certain industries are at the moment.A lot of the population are still working from home, some of them are slowly going back to work in the office or wherever your place of work may be. But one thing is for sure is that the fashion industry has changed, and as long as the virus is around, the way we shop for clothes is never going to be the same for the unforeseeable future.
What we wear is something of high value to what we spend our money on. So, are we going to spend more money on clothes that are going to feel and look comfortable oppose to an item or items that are more or less going to be out of dated in a few months because we are going out less? I think it could be a combination of the two. We all want value for money, even before Covid hit, so shopping for essential items is not only going to make our eye candy a reality but I think it could be more of trying to catch the bargins that are floating around on the internet as well as in store. But that doesn’t mean that consumer buying won’t jump back up. The new financial year is fast approaching and with that is always a little bonus. I think most brands are going to drop their prices a tad to allow us to spend more, and therefore increase their revenue. I think either way, we will and can find something that we love and want enough to spend our hard earned dollars on.
But putting all that aside, shooting this very special editorial for LaMode was fun. I hope you also enjoy the photographic essay of Anna Clair from Chadwicks models
Photography and Styling by Geoffrey Chuah
MakeUp and Hair by Angie Sher
Anna Clair@Chadwick Models
Rhiannon Dress by Arnhem
Beatnix Skirt and Love Love Love long sleeve T-shirt by Daisy Says
Chequered Jump Suit and Take Me Home Jacket by Daisy Says
Wild Thing Dress and Here We Go Again Jacket by Daisy Says
Fleetwood dress and Abby Jacket by Arnhem
The Wood Anniversary
Wow can't believe it's been 5 years since I launched LaMode magazine. It's been a ride and a half not to mention very, very rewarding.
In the sense of seeing this magazine grow and grow. Seeing all the content I have shot and written for LaMode is like watching a baby grow into a child, so cliche. But very very true.
When I first started LaMode, it was a outlet for my creativity to be seen and heard. But now it has turned into more than that. It's has turned into big part of my life, not that photography isn't a massive part of my life. There is not a day that goes by when I don't think about what I am going to shoot for my next LaMode editorial. Is it going to be fashion, swim or a culture story?
I try to shoot editorials that have a voice or say something, and I hope I have done that with the last few editorials that I have worked on for LaMode.
For this editorial, my thought process was to shoot in three different locations, in one day, within the style that I like to shoot with and that is, on location with natural light. And join all of the shots into a eye catching, visual fest for your viewing pleasure. And I would like to think that I have done that. It is not your most conventional fashion story, but hey rules are there to be broken. Not that there are any rules in fashion??? Anyway this editorial is a celebration of LaMode and it's first 5 years. Not to sure if I will be here in 5 years time writing about my 10th anniversary but hey you can die tryin right?
Photographer and Stylist:Geoffrey Chuah
Make-up And Hair:Verity
Dresse by Nicola Finetti
Blazer by Vero Moda, Calf Shirt by Vero Moda
Long Sleeve Dress by Nicola Finetti
The Bianca Jacket by Juliet Jones, Black see through Dress by Nicola Finetti
Purple Rose Dress by Nicola Finetti, Fab Cap by Juliet Jones
Deep Sky Blue Dress by Nicola Finetti
Cap By Flexfit, T-Shirt by Mambo, The Debbie Dress by Juliet Jones
The Jersey Dress by Juliet Jones
Have you ever thought what happens in creating some of the images for LaMode? Well here are some of the BTS videos from our anniversary shoot.
LaMode is a global online magazine in a blog-style format, or what I would like to call a onlineZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with its editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader from our point of view.