Rock the House
Shoot and Edited by Geoffrey Chuah
Blurb written by Geoffrey Chuah
It’s been way to long
LaMode magazine Blurb
I ask you this, do you miss something if you haven’t done it for a while.
I do, and I think this is the reason why this editorial is being posted. I have been working on my video editing skills more than ever and in that time since the last editorial I posted. I have been booked for a number of jobs that I can say that I am very proud of that I have edited. I won’t go into what kind of jobs but they were good jobs where I was able to learn and make some money at the same time. Which is a good think ….right?
Moving forward these two videos are from old footage but edited with a new vision. And vision is important to anyone in the industry …..Right?
With AI coming into play with everything digital. I think that being able to keep your skills sharp by doing your own work is so important to make sure you don’t get bored and to be able to learn new skills. Because don’t we all love learning new skills that we can apply to our jobs and even our own life?
So, to finish off I am hoping to find the time to edit more of my own work and then incorporate it into my editorial’s here on LaMode magazine. So not only you can enjoy them but so I can write another interesting blurb and show case something interesting and entertaining.
Moving pictures, how do you define a still from a short video? Well I can tell you the difference and that is the narrative. A well edited video will tell you a story but a still will tell you a story but in a way that will enlighten emotions and the way you will see that objectifies how you see that subject. I hope that makes sense as a lot of art doesn’t.
On a side note Spring has announced its self with some pretty amazing weather here in Sydney, but that doesn’t mean it will stop there. Yes we all know what that means? Swim season.
Enjoy the “Are you to Social” video
Photographer and Videographer: Geoffrey Chuah
Makeup Artist: Charlotte Ravet
Are You To Social
Is being famous on social media actually being famous??
How is that for food for thought, I would to think that being famous is actually something that you are well known for, like being a well know actor, musician or a sports person to name just a few.
You would think that there is a bit more skill in gaining 100,000 followers or more not just by being cute or being a model that wears a bikini every time that they post on Instagram or Facebook. I also may add that there isn’t too much skill in bouncing around a room flashing different parts of your body to the world and gaining a big following that way.
Being famous to me and I think to a lot of other people is having a skill that you can engage with to the public. I have met a few famous people in the music industry, and can I say that we can leave it at that, maybe it was me having a huge expectation of that musician or it may have just been the moment? I think it was the moment when I was thinking that when you are famous for something and you go to meet that person, you get different thoughts running around in your head hoping that they will be this cool person when really they are just like you and me. They have feelings, emotions just like everyone else and you may have caught them on an off day. Which to me makes them human, as if they weren’t anyway but to think that they are some super-human is something we should not be thinking at all.
So why does social media make out that influencers who have a huge following seem like they are so untouchable? Well my answer to that is money. Plain and simple, you pay someone to promote your product and if you can get your return on investment then they have done their job and turned them self into a famous person.
So the next time you see a Instagram profile with a 100,00 plus following, ask yourself this? Are they there for the money or are they there to be famous for being famous??
More to come.
Make-up Artist-Charlotte Ravet
Dress by J.CREW, Shoes by SAM BAG, Khaki Silken Banddolier hip bag by SANDS BEAST
Kaftan by TOLU, Shoes by SAM BAG, Khaki Python Lobby Cross Body Bag by SANS BEAST
Mint Jacket by J.CREW, Gold Chain by SHOWPO
White Dress by J.CREW, Khaki Python Lobby Cross Body Bag by SANS BEAST, Shoes models own
Jump Suit from J.CREW, Earring and Shoes are models own
From Painting to Cinematic
In all honesty, it wasn't that long ago that we used to gather information from mediums besides our phones. We’d spend a lot more time reading books, devouring print magazines and carefully scanning newspapers for stories. These forms of media would not only stimulate our brains but also teach us a thing or two about society as we know it. And this was obviously before our phones took over our lives.
And as we walk down a busy street during any time of the day, it’s a level 5 mission to count how many people have their eyes glued to their phones. If you are able to have a quick peek at what they’re so deeply infatuated with, it is usually mindless scrolling of random content. This is one of the many clear examples of how video content has become a popular part of our social media experiences.
You may also find that a lot of the most successful and well-known brands are using engaging video. If a video is edited properly, you can easily receive more likes and views than a photo. There’s no doubt we resonate with video – especially when it authentically tells a story that we can appreciate while we are traveling to work, waiting for someone, or just simply bored at home.
But what makes a good video, regardless of the subject? The answer is the strength of its narrative. It doesn’t matter how long the video is, viewers should be able to draw some kind of emotion from it.
So, on that note, please take the time and enjoy my first of what will be many videos for LaMode magazine. The short video is what the editorial should be like in motion, it moves effortlessly from shot to shot. Before it’s striking conclusion
The second video is an editorial job for an Australian magazine called bubble. working alongside Beeb Designs. This edit of the behind-the-scenes footage shares the story of the jewellery brand and expresses it’s playful tone through short and simple video.
Photographer and Videographer-Geoffrey Chuah
Makeup Artist-Jaque Dicondio
Model-Sophie Barrah, Instagram
LaMode is a global online magazine in a blog-style format, or what I would like to call a onlineZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with its editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader from our point of view.