Fashion, Swimwear and Culture editorials

A short film by Geoffrey Chuah

8/26/2022

Surf And Turf

If you have been around long enough, you will know that certain industries have a battle with the sexes. What I mean by this is who is trying to be better than the other, whilst we are making an effort to leverage the status of woman in general.

Or are we not trying hard enough.

Some industries have tried to equalize woman. An example of that is Marvel and Disney, hiring woman as there leads over the white male actor. We can debate about that for hours but for now this blurb is about why woman are not made to be equal as men.

I think for one, way back before any of this came to light the stereo type of all woman should be in the kitchen is something of the past and if you ever brought that up in a conversation then god help you.

But who is making the effort to make woman equal? It starts with the high-powered people from the top, doesn’t it? Or the ones that have the authority to promote and make the decisions that can make woman more equal. This has been happening the last 6-8 years but, I don’t think it is happening enough. We are seeing coloured people gain more opportunities in the work sector in high-profile industries such as in the film and music, which in turn has liberated the world we live in but is that enough? Or more to the point is that going to make society in general change so we can live in a better world? Maybe, but it doesn’t look like it will happen anytime soon, in my opinion it is about the mindset of the person that will make a difference to if and when this will happen.

All of this is food for thought.

But for now enjoy “Surf and Turf” Geoffrey Chuah’s new short film, all footage was taken from Edit Fest competition that he entered a couple of months ago.

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Vivid Sydney 2022

8/1/2022

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Turning a Corner

Turning the corner is something that everyone does at some stage in their life, and for LaMode magazine this is nothing new.

When you have been doing something for so long and you know it is your passion, and then you learn a new skill, and find that you really enjoy doing it. Slowly you can call it your new passion or we could call it your passion number two. And then slowly but surely you find it takes over passion number one. What do you do? You follow it and make sure that it is enslaved into yourself, to make sure that it is there for ever?

And where is this going you ask? Have you been through a career change? LaMode magazine new love for video editing is slowly taking over the love of photography.

Don’t worry LaMode will always be shooting stills, but with the world changing at such a speedy rate. Video is something that we cannot pass up.

Technology has a lot to do with it. Computers, mirrorless cameras, and light sources that seem to be getting smaller but still being able to pack a punch. The programs that enable you to create, what we only dreamed of doing 20 years ago. Can now be done inside your home, and with a bit of skilling up, you can shoot and edit a short film in next to no time.

That is why you have seen a video as well as stills in almost every LaMode editorial from the last 18 months. And that is why you will be seeing and hopefully watching all the future videos that I have edited for LaMode magazine. We are not saying that video editing is easy to do, like reading a book, far from it. What LaMode is trying to do is embrace what is in the now.

On that note, LaMode magazine has a hat full of new content on its way, some of it has been shot and edited recently and some of it a few months ago but we only have now decided to publish it, which will be very soon.

So, till we publish all the new editorials for you to read and check out.

Enjoy Turning of the Corner.

Shot and edited by Geoffrey Chuah

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North Coast

7/3/2022

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North to North

The power of video has rapidly taken over the power of the still. That is pretty much fact.

But with any art form shooting stills is exactly that, an art form.

I would like to think that photography is something that everyone can do, and in reality, you can, but to do it in a form that is eye catching and artistic, is not only a challenge for the person creating it, but the knowledge required is usually next level that is only left to the professional.

But now that we can shoot video on our phones and then cut any unwanted footage, colour correct and then slap a filter on it to make it half decent and then post it on Instagram. That has taken away the power of the still. Because doesn’t video enable us to tell a better story over a photography?

The power of the video is something that I think has taken over the still. Let’s take for example all the new social media platforms that have been born from video, Tik Tok, Snap Chat and now Instagram stories. We all love to be entertained and that is what video does for us, it makes us laugh, cry and most of all it informs us with the information needed to help us with our day or help us pass time.

Personally, I shoot video on my DSLR and my I-phone, and then edit it in Premiere Pro. Which gives me a polished look that may or may not be attainable on your phone.

And that brings me to this point of where I am today, and what the last two lock downs have done for me and the millions of other people who have used it wisely. It allowed me to focus my energy into learning new skills required to create narratives that are eye catching and informing. It wasn’t something I planned, but two years down the track my future now holds its self with the goal of being the most talented editor/shooter possible so I can create videos that are not only fun to watch but also informative.

Enjoy part one of North to North though the eyes of my still’s camera.

Written and shot by Geoffrey Chuah.

Palm Beach

Caves Beach

Gosford

Nine Mile Beach

The Entrance

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Miss Multi Verse

4/10/2022

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Surf Me Up

If it isn’t flooding, someone wants to start a war, if bombs aren’t going off, the media are announcing that there is a new variant. But aren’t we living in a world where we just get on with things and let it pan out? As I write this the Australian Prime Minister, Morrison has announced the federal election. To a lot of people that means everything to some, nothing at all.

So, with everything that is going on right now, not only in Australia but in the world. How do we have time to digest everything and process it in a way that we can make either A/ make it work for us or B/ just ignore it and get on with our life and do what we need to do when we need to do it. Well, I can tell you if we chose to ignore it, then in a few months’ time when we decide come up for a breath, we will see a different world that is 1/ Hell bent on making the economy work so we can live in a better place or 2/ Not give a dam about anything and watch it’s self-burn. Which I highly don’t think will happen or I hope it won’t.

Once this year is over, hopefully we will see countries reborn, and hopefully enjoy a better living, and see an end to this pandemic.

On a side note, I spent 5 days late in March, on set of Miss Multi Verse shooting a lot of stills for the different challenges. Yes, you read right a beauty pageant that has challenges. So different that it is a reality TV show due to air in September on Amazon Prime. And you can see a taste of it right here with “Surf Me Up”

Models
@Yana
@Therese
@Claudia
Swimwear @KL Swimwear
Photography, videography and editing by Geoffrey Chuah