From Painting to Cinematic
In all honesty, it wasn't that long ago that we used to gather information from mediums besides our phones. We’d spend a lot more time reading books, devouring print magazines and carefully scanning newspapers for stories. These forms of media would not only stimulate our brains but also teach us a thing or two about society as we know it. And this was obviously before our phones took over our lives.
And as we walk down a busy street during any time of the day, it’s a level 5 mission to count how many people have their eyes glued to their phones. If you are able to have a quick peek at what they’re so deeply infatuated with, it is usually mindless scrolling of random content. This is one of the many clear examples of how video content has become a popular part of our social media experiences.
You may also find that a lot of the most successful and well-known brands are using engaging video. If a video is edited properly, you can easily receive more likes and views than a photo. There’s no doubt we resonate with video – especially when it authentically tells a story that we can appreciate while we are traveling to work, waiting for someone, or just simply bored at home.
But what makes a good video, regardless of the subject? The answer is the strength of its narrative. It doesn’t matter how long the video is, viewers should be able to draw some kind of emotion from it.
So, on that note, please take the time and enjoy my first of what will be many videos for LaMode magazine. The short video is what the editorial should be like in motion, it moves effortlessly from shot to shot. Before it’s striking conclusion
The second video is an editorial job for an Australian magazine called bubble. working alongside Beeb Designs. This edit of the behind-the-scenes footage shares the story of the jewellery brand and expresses it’s playful tone through short and simple video.
Photographer and Videographer-Geoffrey Chuah
Makeup Artist-Jaque Dicondio
Model-Sophie Barrah, Instagram
Hair & makeup: @jaquedicondio
Production assistant: @hey_its_me_sp101
LaMode is a global online magazine in a blog-style format, or what I would like to call a onlineZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with its editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader from our point of view.