Fashion, Swimwear and Culture editorials

Sophie Barrah

8/17/2020

From Day to Night

The side effects of Covid-19 for the media industry is something that no one would of dreamed of, but at the same time it sort of had it coming for a while. With the digital landscape as it is, we look at our phones/devices more than we would read a magazine which is one of the reasons why the age of the printed magazine is dying.

Bauer media which was bought out by Mercury Capital for around a cool 50 million, then dumped 8 publications ……. Harpers Bazar, Elle, Woman’s Health were to name a few. They said that they would place the jobs back into the company but there was no word on when and where that would happen. It was sad news in an industry that really needs an injection of public interest to boast it back into the limelight which will in turn hopefully get Mercury to reopen these magazines, even if it is in digital form, when the economic landscape is better. That is the best that we can hope for??

Moving on to something that is a lot more up lifting than what I just wrote about, and that is that LaMode magazine will now have new section were we will show-case fashion and swim videos that have been shot for LaMode on the day when we shoot our editorials. The videos will also be include in Culture story’s as well. All very exciting and something to look forward to, as many people don’t really like reading the captions or in this case the blurb. Which is the reason for the introduction of LaMode Motion.

I hope you enjoy the editorial “From Day to Night” featuring the stunning Sophie Barrah, watch how she moves from shot to shot before she runs off to her night out.

Photographer and Stylist: Geoffrey Chuah
Makeup and Hair: Jaque Di Condio
Model:Sophie Barrah@BellaManagement, Instagram

Brands
Nicola Finetti
J.Crew
Brixton