Urban Walk About.
Brand shoots take a lot of hard work and planning if you want them to work for your client. And this one was no exception, it was two weeks in the making, but we got there in the end and the final pics from the shoot are below. It was for a bag brand called VonRoutee and it was for there social media campaign and website so the images had to be spot on and represent what they are all about. Mood boards and a lot of references where used to get the final shots that we where after.
Working for a brand, is so different to working for a editorial for LaMode Magazine, because the brief is so much more tighter than what you would normally do if you are shooting for yourself. There are shoots where you can make it up as you go along and there are shoots where you have to plan to get what you want. And this is one of those shoots. But then again planning is always the key to anything you do if you want to be successful. I got to shoot in the urban landscape of Newtown, Sydney which was fun, there is so much to chose from in and around Newtown to create the images that we wanted. I also loved working with the models Paris and Otti who are a actual couple of real life.
Models-Paris Miller, Otti Lawson
LaMode is a global online magazine in a blog-style format, or what I would like to call a onlineZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with its editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader from our point of view.