What is diversity, that is a good question isn’t it? And do we see enough of it?
The dictionary meaning: The state of being diverse; variety: there was considerable diversity in the style of the reports.
• [in singular] a range of different things: newspapers were obliged to allow a diversity of views to be printed.
Makes interesting reading doesn’t it? So, do we have a wide range of models in the industry? The answer to that is yes and no, funny answer, some brands only use white Caucasian models some brands are happy to use a bag of all sorts in their advertising campaigns.
I use models who fit the brief and that I like, but that is generally the norm for most photographers. For LaMode Magazine I try not to use a model that has the same look from my last editorial. Which was one of the reasons I shot with Mariangel for this swim editorial for LaMode. Not to get side tracked the industry is trying very hard to use a diverse cross over of all models. Even plus size models which I think is interesting and not so interesting to write about, you have to remember that models are born with their looks not given to them. If you are born with the right genes to be a model then you may be lucky enough to work in the industry and if you aren’t ( let’s not get into why you can’t be a model) then it is not something you dwell on, you just have to accept the fact that it is something you can’t do and move on. But let’s talk about how diverse the industry can be and how it is not.
I love the fact that when you email an agency for a job you can get many different options from them. Modeling is about looks, hair colour, height etc even eye colour can come into it as well. But what it boils down to is if they look good in the clothes they will be wearing. Not everyone looks good in a maxi dress and not everyone looks good in a denim shorts. So this is why we must have diversity in the fashion industry. Most of the time it’s up to the brands that hire the models that make the final decisions to who they want in there campaign, commercial or what ever they want to hire the model for.
But some models do look good in everything and I mean everything. These are the models that are blissed with the looks and body to truly be models. Not all modelling agency’s have plus size models, and that is OK because this is a new niche for agency’s that has only become popular in the last 5-6 years. So to tie this in a bow and finish this off. The fashion industry is about change and it changes every season, so who knows we may yet have a huge diversity of models down under one day, lets hopes so.
You Can Never Have to Much
LaMode is a global online magazine in a blog-style format, or what I would like to call a onlineZine. With a focus on Fashion, Swimwear and Culture editorials. LaMode Magazine is not seasonal with its editorials because we like to shoot imagery that is on point to what we think will entertain you as the reader with our point of view.