What is Social media? It's a funny question to think about isn't? What started out as a way to keep in touch with friends and family, and find the ones that we have losted. Social media has turned into a multi-billion dollar industry over the last 6 to 7 years. But who's counting right, from Instagram, Facebook,  and Twitter and god knows what else is out there to consider it's self a social media plate form. We use social media every day to express our self's right?  So the point I am making here is that we use what ever social media plate form that we are on, to connect and show people what our life is like or show off, and sometimes it can be a little  superficial  don't you think?

I am Sorry for being so direct and to inform you that not everyones life is what it seems. I am the first person to tell you that my images are retouched but in a way to make them, well look real and attainable. Brands use social media to reach out to new costumers  all the time, it really is a vicious cycle. Brands use influencers to promote there products (sometimes for money, sometimes for free) to reach new costumers who in turn want to spend money to be like the person in the pictures in the brands social media. It is never ending, but hey this what we signed up for isn't it???? But in saying that if you don't like what you see, you can delete or unfollow that person or brand. So yes we still have the power to be able to see what we want, is that right? Or do we??? We still get "notifications to say that such and such has posted. I personal don't mind the social media monster as it keeps me in the loop with who ever I decide to follow or friend, actually it's part of my job to do so, and that's keep in the loop of  who's who of the industry. And it will become more important for me in a few months time, I am keeping tighted lip on that one.  

Till then keep enjoying the Australian Summer.

Swimwear/Lil And Emm
Model/Joanna Eden
MakeUp Artist/Verity
Photographer/Geoffrey Chuah
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I know that this is a bit late. But I thought I would post this editorial as a look back on 2018. More so to give 2019 a run for it's Money. I am posting 2 shots from what I would like to think are my best editorials for LaMode magazine. I will let you be the choice of that.