When shooting for LaMode magazine I have been very blissed to be able to shoot with some amazing swim brands. In this editorial "Natural Wonders" the main brand used was Seafolly. Seafolly is at the for front of the industry when it comes to swimwear and activewear. So to have the majority of the shoot styled with this brand, I was a little excited to say the least.
Moving forward shoot wise ......it doesn't get any better when you are working with a amazing team like the one I had for this editorial ........model, stylist and make-up artist. They all seem to gel like a tight fitting glove, which by the way is what you want on any shoot, not to mention one of my shoots LOL. Casting wise was a tad harder than normal. You only really want to work with models that really inspire you not that all the models that I had to chose from didn't get me excited. But the one that really stood out was Stephanie Taylor a little gem that came all the way from London to work in Australia for while. And my gut tells me that she will do more than alright here in Australia.
Light is this part of the world can sometimes get pretty hash during the day so when I hear that some photographers stop all together and have a break so they can work in the ideal conditions later in the day. I sometimes wonder why they would want to do that. I mean "me" having worked in all sorts of conditions myself. I try and adapt the best I can by making the light work for me and the final picture or pictures
I use reflectors and flash on location to obtain the feel that I am trying to capture while I am on set, I haven't used either and have kept photoshop to a minimum. So the point that I am making is that there are always "Natural Wonders" in this world.
Make-up Artist-Frances Fraser
I have been out of touch with LaMode magazine of late.
Don't get me wrong I have big plans for LaMode this year and keeping it more up to date than I have over the last 3 months is one of them.
I thought I would kick off the first LaMode editorial, with a culture shoot .....and this shoot has been something I have been wanting to do for a while now and that is walk over the Sydney Harbour Bridge and document it as I go a long.
As per say I have shot most of it in black and white which is my favourite medium when I shoot culture editorials but I have also thrown in a few colour pic's as well, more so to show how amazing it is to walk over such a beautiful part of Sydney at the time of day I decided to do this, which was around 7pm.
I always think of bridge's as a link to one gate way to another place of heaven so to speak .......as the other side is always going to be different. Anyway enough of my prospective of what a good bridge walk should be, here is my point of view of The Sydney Harbour Bridge.
Fashion is a fun thing isn't it? When you think you have made it you end up being broke and when you think you want to give up .....some tells you to keep going. So for this editorial I used the same model as I did for the LaMode Swim Campaign. Why? I will tell you the answer to that and in one word "Energy" That is what is needed in this industry to survive and to keep going. Which is the reason I have added dresses and jump suits to LaMode Swim Shop.
It wasn't a very hard decision to add apparel to what I already had in swimwear and what I would like to call cross fit wear. That's stuff you can wear to the beach and work out in.
The three brands I have inculded in the apparel section are Mijanou who I stock already, We Are Handsome plus Stevie May. Most of the clothes you can wear to the beach or as a casual outing on the town, depending on your mood. Except for the Mijanou dresses which are made to order. I have inculded six pieces in this editorial. But there are many more on my shop LaMode Swim right here wait for you.
To Shop the brands click and shop.
Stevie May-Lunar Day Dress
Mijanou-Elizabeth Mxi Dress
Stevie May-Melrose Play Suit
Summer is finally here and by the look's of things it's going to be super hot this year in Australia. Which for me personally is good because I love it when it is hot.
So to kick off the 90 days of Summer here at LaMode magazine we have shot this very special editorial for your viewing pleasure. The brief for this editorial was to make it more edgy and fashion, even though it is swimwear. I cast the amazing Wanessa Back from Chadwick models ........and shot it with the location (Shark beach) and light in mind rather than the model. Not to mention with one of my favourite lux swim bands "Duskii" supplying the swim/activewear you have the makings of a very memorable editorial ......"Summer Love"
I wish everyone a happy Summer. And remember stay save in the water, and not to mention put lots of sun block on!!!!
Photography by Geoffrey Chuah
Swimwear by Duskii
Make-up and Hair-Frances Fraser
Model-Waness Back from Chadwick models
Black is the new Gold
I Love the fact that our Summer here in Australia is only a few weeks away. And I thought the best way of easing the LaMode readers into it was to do a swim shoot with the ever amazing Meaghan Lee from Chadwicks. And not to mention it's not a swimwear shoot without swimwear which by the way was loaned from Allerton one of the amazing brands that I stock at LaMode Swim Shop.
The idea behind this editorial was to embrace the female form and to shoot on a beach that I haven't shot on before which was a little hidden beach on the Northern beaches called Cliffton Gardens. It's a amazing little beach with the finest of sand that seems to get everywhere, not to mention all over my camera when I was shooting. But as you will see, the finals looking amazing .......I decided to mix in some black and white shots as the swimwear is more athletic and very well cut. Meaghan was great to work with as was the swimwear .....so watch out for more swimwear editorials over the Summer.
Photography by Geoffrey Chuah@www.gcphotography.net
Make-up by Angie Wong@www.angiew.com
Model/ Meaghan Lee@Chadwicks
Finally LaMode Swim Shop's new stock is up and ready for you to purchase. In my last editorial I talked about what a model can bring to a shoot. But in this editorial I am going to chat about this seasons new stock and why I think it may make a good buy or should I say great to wear with the warmer already hitting Australia.
It's all about being able to use the pieces that I have sourced for LaMode Swim Shop for more than one purpose. And that purpose is cross over wear that you can use to go to the beach, work out in and not to mention surfing/paddling.
My new brands that I have taken on are more than amazing and they are Allerton, Aqua Blu, Gypsea, Stevie May(dresses) and We Are Handsome. There will be jump suits and dresses landing mid November.
Enjoy this editorial with Jodi Lee and don't forget to check out the new stock here at www.lamodeswim.net and the links on each of the pic's below will directly take you to the brands.
Photography by Geoffrey Chuah
Make-up by Frances Fraser
I love it when a model can bring her personality on set and then transfer that into the pictures. On this occasion it was a campaign shoot for my online swimwear shop LaMode Swim which by the way if you don't already know is the sister site to LaMode Magazine.
Modelling isn't just about pose, pose, snap, snap ......it's about creating a energy on set that you can then translate into stills that you are shooting. So as you can see here in the preview pics that I have used for my editorial "Energy" ........modelling is about projecting your self. And to a certain degree it's even acting or to be more precise silent acting.
My model Jodi Lee was amazing to work with on the day and not to mention very professional which makes things so much easier when you have a whole bunch of shots to do in one day. Click, click, click ....got it..... then move on to the next set up!!
This Southern Hemisphere Spring/Summer LaMode Swim Shop has some amazing new brands on board. The new stock will be available for you to shop in the first week of October!
Just as a side note what LaMode Swim Shop is all about this season is cross over swimwear that you can not only use to go to the beach, but also use to work out in surf in and ......well just have fun in while looking drop dead gorgeous.
Make.up and Hair-Frances Fraser
Bikini-We Are Handsome
One Piece-Aqua Blu
Bikini-We Are Handsome
Jump Suite-We Are Handsome
If Only I Could See it Through Your Eye's
Sydney has so many amazing photographic opportunity's. Not only in the city, but also around the water front as well. So for this Sydney Culture editorial I have shot a a part of the harbour that is not only surreal but also very photogenic. And the part of Sydney I am talking about is The Royal Botanic Gardens. This place has so many pictures within a picture, you could spend days creating photo's. But for this editorial I have kept it to 21 of the best pictures that I took on the day.
When I am shooting a culture editorial I am not only looking for a amazing picture but I am also thinking exposer or more to a point....... light.......which is what photography is all about. No light then all you have is a blank page .....I like my photographs to have a effect to them which why I shoot in black and white rather than colour when working on my Culture story's. But when I am shooting for my commercial clients there is alway's a good chance I will be shooting in colour.
It used to be the other way around ........black and white was my favourite medium first then colour but when your clients want to see there products in there true form then you are going to have to shoot in there medium of choice which is always colour.
Moving forward Spring has hit us Down Under or should I say in Sydney. So that means you will be seeing more swim shoots!!! Not to sure if I will be doing a lot of them on the beach??? You see I am trying to mix it up. The first shoot will be for my swimwear shop LaMode Swim .........But till then enjoy "If Only I Could See It Through Your Eye's"
LaMode magazine is a cross between a blog and a magazine.
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